Acqua Group is comprised of several companies with activity in various markets, ranging from corporate finance to engineering and the energy sector. The organization was founded neary 30 years ago and is headquartered in the United States, where we had to opportunity to collaborate and develop their brand.
We explored the marketable qualities of the organization vis-a-vis interests of target customers. Sustainability is in the group’s DNA. Their history and diversity of activities paint a captivating picture. Our approach was to market present and future directions of the organization while nodding to their rich history and organizational culture.
Through an institutional video, we conveyed the overall story of the organization, where it has come from, and where it is going. We focused on key services, including wealth management, corporate finance, evaluation engineering, and energy efficiency. We then developed a website to offer customized services and solutions, including product photos and the launch of an online store with a modern, secure payment system. We also coordinated the promotion and sale of products through Amazon.
All-in-all this project allowed us to creatively explore strategies to express a complex and important backstory, using modern materials and tools necessary for continued growth. In the process, we practiced the art of creating scripts, producing and editing video, photographing products, consulting on marketing, and launching a website with an e-commerce platform.
Category: Cases
Masters Realty
A pioneer company in the construction, purchase and sale of real estate in Central Florida and due to the high demand in relation to business with Brazilians, it faced the need to create exclusive content to communicate efficiently in Portuguese.
In this project, Madu Media, offered strategic consultancy for the Brazilian brand. We presented studies and developed the annual media plan to promote the brand in Brazil and also reach Brazilians living in the United States.
The media plan involved, analysis and negotiation to purchase media in the main channels in Brazil and the United States and the development of strategies for social networks.
Fort Lauderdale
The city of Fort Lauderdale in the state of Florida offers attractions for the whole family, full of bars, restaurants, museums, marinas and open-air parks, as well as some of the most beautiful beaches in the United States. Our challenge was to bring together the beauty and attractions of the region in a single promotional video with 3 minutes in length to promote the city in Brazil.
We created a dynamic and informative script, recorded several images around the region and used a drone to capture scenes from above and show the grandeur of the place and the glamor of the mansions amid the canals filled with boats, as well as the blue ocean bathing the sand white that serves as a backdrop for tourists walking along the famous Fort Lauderdale waterfront.
The project involved creating a script, capturing images, scheduling on location, editing and post-production.
Wonder Works
Creating content about one of the most traditional tourist attractions in the city of Orlando was also a challenge to be overcome and that literally left us upside down. We were responsible for creating promotional material about WonderWorks, the famous upside-down house located on International Drive, one of the main avenues in the city of magic.
A place that mixes entertainment and science and offers a lot of fun and learning for adults and children. The establishment is a postcard of the region, and people usually line up to take a photo at the entrance, but unfortunately, many Brazilian tourists did not know that the complete fun is inside the house / museum. In this sense, our work involved creating educational content and delivery email marketing for our exclusive database that includes, journalists, travel agents, operators and consumer.
Our work involved meetings to develop promotional strategies, create content in Portuguese, interactivity and email marketing.